CRM + Website

Lee Marketing CRM

Website + CRM integration for real estate lead and content management

Laravel + Vue website with integrated CRM for lead capture, property/suburb management, and admin-controlled content — all in one system.

Laravel Vue.js PostgreSQL Tailwind

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Client / Project Lee Marketing

Industry Real Estate

System Type CRM + Website

Timeline 2-3 months

Completed Apr 2024

Service Web Development

// demo

Demo video coming soon

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// overview

Project Overview

Lee Marketing needed more than just a website — they needed a system that integrated their public-facing web presence with a powerful CRM backend for managing property leads, marketing campaigns, and operational data. The solution combined a beautiful Vue.js frontend with a Laravel-powered admin and CRM backend.

// the problem

The Problem

The client's existing website was static and disconnected from their business operations. Leads came in through forms but weren't tracked or managed effectively. Content updates required developer involvement — slowing down marketing campaigns. Property and suburb data lived in spreadsheets, not in a structured, queryable system. They needed everything in one place: website, leads, content, and property data — all manageable by non-technical staff.

// constraints

Project Constraints

Content management had to be simple enough for non-technical users. The lead management flow needed to support multiple stages from inquiry to qualified lead. The website had to be fast, SEO-friendly, and responsive. Role-based access was essential — different team members needed different permissions.

// the solution

The Solution

We built a unified platform with Laravel on the backend and Vue.js + Tailwind on the frontend. The public website includes lead capture forms, property listings, suburb profiles, and dynamic marketing pages — all controlled through the admin panel. The integrated CRM handles lead tracking through configurable pipeline stages, automated lead assignment, and activity logging. Staff can manage properties, suburbs, and website content through an intuitive dashboard. Role-based access ensures each team member sees only what they need.

Website + CRM integration

Lead capture & management

Admin content control

Property/suburb data management

Dashboard & reporting

Role-based access

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System Screenshots

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Lee Marketing CRM interface

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Lee Marketing CRM interface

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Lee Marketing CRM interface

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Lee Marketing CRM interface

// workflow

How It Works

1. Visitors land on the website and browse listings or marketing content 2. Lead capture forms feed directly into the CRM with automatic routing 3. Admin users manage leads through pipeline stages (new → contacted → qualified → converted) 4. Content team updates pages, properties, and listings through the admin panel 5. Dashboard provides real-time reporting on leads, conversions, and website traffic

// deliverables

What Was Delivered

Public-facing marketing website

Integrated CRM backend

Property & suburb management

Admin content management system

Lead pipeline with automation

Reporting dashboard

// outcomes

Results

Built to centralize leads, website content, and client operations into a single system — eliminating the fragmentation between marketing website and operational CRM.

// tech stack

Technology Used

Laravel Vue.js PostgreSQL Tailwind

// What We Built

Key Features

Website + CRM integration

Lead capture & management

Admin content control

Property/suburb data management

Dashboard & reporting

Role-based access

// Delivered

Project Deliverables

Public-facing marketing website

// related

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Lee Marketing CRM

Demo video coming soon

Project Overview

The Problem

Project Constraints

The Solution

System Screenshots

How It Works

What Was Delivered

Results

Technology Used

Key Features

Project Deliverables

Related Case Studies

Webiface — Missed-Call Text-Back Automation

Altora Global Dialer

AZ Empire Real Estate Platform

Want to Build Something Similar?

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